Digital transformation in 2020 is for real. Several business owners these days are exploring with search engine optimization or in short SEO. You too might have considered exploring the same by hiring a team or an SEO professional.
But are you fully convinced of what SEO is all about and what is organic ranking? In this article, we will be detailing every nit and grit of SEO and its associative features. Let us break down effective SEO strategy, shall we begin?
SEO(Search Engine Optimization) is basically the practice of increasing not only the quantity but also the quality of traffic to your website based on organic search intent results. To understand the actual meaning of SEO, we need to break the definition down by getting a true picture and the digital marketing strategy that involves inti. Check below lists to know further.
Do you know how people are arriving at your website? It is because Google tells them that your website seems valuable to the queries of your target audience. For example, if you are into sales of computer equipment and you provide a resource for refrigerator equipment then that is not quality traffic. Instead, you would want to attract the audience who are genuinely interested in the products you are offering. That is why Qulaity matters in a digital marketing strategy otherwise sales which is the primary goal will not happen.
Once you have the right set of people clicking through the search engine results pages(SERPs), the quality of your traffic increases. Confused about what SERPS are?
Informational content= It increases the traffic to your website, the primary objective is to inform the prospects about your service or products offerings. About 80% of your website contnet is informational in most of the websites.
Transactional content=Major goal of this kind of content is to increase the sales or leads without providing much information of product or service. It happens because prospects have already know much about you because of your educational/informational content.
Ads are significant as well as an essential portion of many SERPs. Organic traffic on the other hand is any traffic for which the user or the audience don't have to pay for. In any major search engines Ads result are the top results and there is a denotion of "Ads" in front of them, which cost dollars to the advertisers.
Google or any other search engine you are using has a crawler whose objective is to gather information about all the content they can find over the internet. The crawlers come back with all those 1s and 0s back to the search engine for building an index.
That index is then fed using an algorithm trying to match all that data with the query you have. There are several factors associated with a search engine's algorithm.
Some of them include domain-level keyword usage, social metrics(Tweeted likes, Facebook shares), traffic, page-level keywords, etc. That is all about SEO.
The O in the SEO stands for Optimization. This is where people writing content and putting it on their sites are guessing that content along with those sites will be used by the search engines.
Optimization can be of many forms. It is everything from making sure that all the meta descriptions, as well as title tags, are informative and have the right length pointing towards the internal links at pages you are confident of so the power of each pages can be distribute to the whole website.
Once you are ready for walking the domain of SEO, it is the time to apply those techniques to your site. This needs to be done both for the brand new or an old one if you want to improve rank wise.
These pages will help you to get started with everything related to an SEO friendly website. Selecting an SEO friendly domain name is one of the essential features of SEO practices. A domain name is fundamentally the official address of your website which users tend to type in the browser URL bar for visiting your website.
Understanding what your customers are searching for is quite crucial. This seems to be a challenging exercise as the user's preferences may change with time. In case they don't find what they are looking for, they may leave your site sooner.
Even Google tries reinventing the way it populates different SERPs and how an answer is attempting to solve the audience's query. Google keeps monitoring user behavior along the time spent on a particular site. This is why Google's ranking factor is nothing but SEO.
The more relevant SERPs you tend to show up at the top, the more eyeballs you can grab. This raises awareness about your brand along with the service or product you are offering. SEO is the one that can help you create an online buzz surrounding your product which helps in promotion as well. With SEO, you can draft a definitive voice which helps in user connectivity.
Being featured at the top of SERPs means Google find your content relevant and useful. The information you are providing seems to come from a genuine source. It helps in establishing the authority of your site through techniques like getting backlinks from the reputed sites.
SEO seems to be the best way of engaging in inbound marketing. When a user searches for something having relation with your domain, niche or industry, they know what they want and are actually seeking. It helps target a specific audience and bring in quality traffic to your site while not being annoying like television ads.
SEO comes with greater marketing as well as preferences to your customers, including the year, month or even the day they are most active. You can monitor where the traffic gets generated, the language used while searching for things online for information, etc. You can make use of Google Planner for knowing the most searched keywords relevant to your business.
Which further helps your content marketing team to create relevant content that matches to your potential customers, and improve your long term goals.
Now that you know about all the professional benefits of SEO, it's time for you to jump into it and see what wonders it does to your business.